Mr. Manasseh Ochieng Miruka

Mr. Manasseh Ochieng Miruka is the Deputy Director General and Coordinator – Country Level Support Programme (CLSP) at the Pan-African Alliance of Small and Medium Industries (PAOSMI). He is an experienced enterprise-development and MSME specialist with expertise in entrepreneurship development, business acceleration, incubation, business planning, design thinking, mentoring, capacity building and programme coordination.

Mr. Miruka has extensive experience supporting SMEs, startups and agribusiness enterprises across Africa. He has provided training and mentorship to 108 young Agripreneurship ventures in Kenya, supported design-thinking and innovation initiatives under the Kenya Industry and Entrepreneurship Programme, and contributed to the establishment of business innovation and incubation centres in technical and vocational institutions. He previously served as Lead – Nutrition Enterprise Cluster at GAIN, supporting SMEs in nutritious food supply chains across seven African countries, and has developed and coordinated business acceleration programmes supporting more than 200 young ventures.
He holds a Master of Business Administration in Strategic Management from Daystar University, a Postgraduate Diploma in Project Management from the Kenya Institute of Management, and a Bachelor of Arts in Government from the University of Nairobi.
At PAOSMI, Mr. Miruka contributes to strengthening country-level support for MSMEs, with particular emphasis on enterprise competitiveness, capacity development, value addition, market readiness and sustainable business growth. His experience is particularly relevant to the ARSO Annual Meeting’s Agro-processing Session, which will address MSME standards readiness, certification, industrial competitiveness and opportunities arising from the AfCFTA.